CITROEN Archivi | Uomo&Manager

Articoli

Nasce il Gruppo PSA

Novità strategicamente importante per uno dei gruppi automobilistici francesi più importanti ed in espansione. “PSA Peugeot Citroën” diventa “Gruppo PSA“. La nuova identità del Gruppo – la precedente risaliva al 1991 – va di pari passo con un’evoluzione del business model verso un portafoglio di attività più ampio. L’obiettivo è rispondere all’ottimizzazione della sua base clienti esistenti, ampliandola, soprattutto grazie alla digitalizzazione.

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05/04/2016/da David Di Castro

Motori

E-MEHARI, la Citroën recupera le icone

Un’icona del passato per proiettare ulteriormente il marchio Citroën nel futuro. La nuovissima E-MEHARI ammicca a un’icona del passato, la Méhari del 1968, ma è molto di più: una cabriolet 4 posti ottimista, 100% elettrica, dallo stile moderno e divertente.

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08/12/2015/da David Di Castro

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